We wanted to create something unique around NASCAR that had never been done.
Introducing the drivers to a new medium a new consumer a new type of
project. At the same time bringing tastemaker culture into the sport .
Using DC COMICS as the vehicle to achieve this connection the comic will be
seeded and sold in both of the above pockets making for a groundbreaking
hybrid with infectious energy .
April 5, 2017
Branding, Concept Art